The design of business : why design thinking is the next competitive advantage / Roger Martin.

By:

Martin, Roger L

Material type: Text

TextPublication details: Boston, Mass : Harvard Business Press, 2009.Description: xiii, 191 p. : 22 cmISBN:

9781422177808

Subject(s):

LOC classification:

HD 53 .M3644 2009

Summary: Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	College Library General Circulation Section	HD 53 .M3644 2009 (Browse shelf(Opens below))	1	Available	C16356

Includes bibliographical references and index

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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The design of business : why design thinking is the next competitive advantage / Roger Martin.

SOUTHVILLE LIBRARY