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  2. Details for: Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio
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Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio Maud Derbaix & Anne Gombault

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  • Maud Derbaix
Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 32:15-16, Pages: 1458-1477Subject(s):
  • -- Marketing
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November

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Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio

APA

Maud Derbaix, .Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio. : Journal of Marketing Research.

Chicago

Maud Derbaix, .Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio. : Journal of Marketing Research.

Harvard

Maud Derbaix, .Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio. : Journal of Marketing Research.

MLA

Maud Derbaix, .: Journal of Marketing Research. .

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