The network is your customer : five strategies to thrive in a digital world / David L. Rogers.

By:

Rogers, David L

Material type: Text

TextPublication details: New Haven, Conn. ; London : Yale University Press, c2013.Description: xx, 312 pages ; illustrations ; 23 cmSubject(s):

LOC classification:

HD 69.S8 .R646 2010

Summary: Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	College Library General Circulation Section	HD 69.S8 .R646 2010 (Browse shelf(Opens below))	Available	C18563

Includes bibliographical references and index.

Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.

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The network is your customer : five strategies to thrive in a digital world / David L. Rogers.

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