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  2. Details for: Social marketing: the state of play and brokering the way forward
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Social marketing: the state of play and brokering the way forward Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre

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  • Ross Gordon
Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 32:11-12, Pages: 1059-1082Subject(s):
  • -- Marketing
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September

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Social marketing: the state of play and brokering the way forward

APA

Ross Gordon, .Social marketing: the state of play and brokering the way forward. : Journal of Marketing Research.

Chicago

Ross Gordon, .Social marketing: the state of play and brokering the way forward. : Journal of Marketing Research.

Harvard

Ross Gordon, .Social marketing: the state of play and brokering the way forward. : Journal of Marketing Research.

MLA

Ross Gordon, .: Journal of Marketing Research. .

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