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  2. Details for: Should firms spend more on research and development and advertising during recessions? /
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Should firms spend more on research and development and advertising during recessions? / Raji Srinivasan ... [et al.].

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  • Srinivasan, Raji
Material type: TextTextSeries: Journal of MarketingPublication details: c2011.Description: 75 : 3, page 49Subject(s):
  • Advertising
  • Marketing metrics
  • Profits
  • Recession
  • Research and development
  • Stock returns
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  • Title notes ( 1 )
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Periodicals Periodicals College Library Available S0213

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Should firms spend more on research and development and advertising during recessions? /

APA

Srinivasan R., . (2011). Should firms spend more on research and development and advertising during recessions?. : .

Chicago

Srinivasan Raji, . 2011. Should firms spend more on research and development and advertising during recessions?. : .

Harvard

Srinivasan R., . (2011). Should firms spend more on research and development and advertising during recessions?. : .

MLA

Srinivasan Raji, . Should firms spend more on research and development and advertising during recessions?. : . 2011.

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