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  2. Details for: Once upon a time there was a consumer…: stories of magic and the magic of stories
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Once upon a time there was a consumer…: stories of magic and the magic of stories Teresa Heath & Matthew Heath

By:
  • Teresa Heath
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:9-10,Pages: 811-826Subject(s):
  • -- Marketing
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Item type Current library Status
Periodicals Periodicals College Library Available

August

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Once upon a time there was a consumer…: stories of magic and the magic of stories

APA

Teresa Heath, .Once upon a time there was a consumer…: stories of magic and the magic of stories. : Journal of Marketing Management.

Chicago

Teresa Heath, .Once upon a time there was a consumer…: stories of magic and the magic of stories. : Journal of Marketing Management.

Harvard

Teresa Heath, .Once upon a time there was a consumer…: stories of magic and the magic of stories. : Journal of Marketing Management.

MLA

Teresa Heath, .: Journal of Marketing Management. .

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