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  2. Details for: The influence of mating mind-sets on brand extension evaluation /
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The influence of mating mind-sets on brand extension evaluation / Alokparna Basu Monga.

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  • Monga, Alokparna Basu
Material type: TextTextSeries: Journal of Marketing ResearchPublication details: c2012.Description: 49 : 4, page 581Subject(s):
  • Brand extensions
  • Creativity
  • Gender
  • Mating
  • Mind-set
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Periodicals Periodicals College Library Available S0159

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The influence of mating mind-sets on brand extension evaluation /

APA

Monga A. B., . (2012). The influence of mating mind-sets on brand extension evaluation. : .

Chicago

Monga Alokparna Basu, . 2012. The influence of mating mind-sets on brand extension evaluation. : .

Harvard

Monga A. B., . (2012). The influence of mating mind-sets on brand extension evaluation. : .

MLA

Monga Alokparna Basu, . The influence of mating mind-sets on brand extension evaluation. : . 2012.

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