000			00706nam a2200193Ia 4500
008			140609s9999 xx 000 0 und d
020			_a9781606492413
050			_aHD 31 _b.Sa194 2012
100			_aSanders, G. Lawrence
245			_aDeveloping new products and services : _blearning, differentiation, and innovation / _cG Lawrence Sanders with contributions by Ronald J Huefner … [et al.]
260			_aNew York : _bBusiness Expert Press, _cc2012.
300			_a340 p. : _bill. ; _c23 cm.
440			_a(The marketing research collection).
500			_aIncludes bibliographical references and index.
521			_aBSBA
650			_aBusiness development.
942			_kFOR _cBK
999			_c117920 _d117920