000			00563nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aSpiggle, Susan..
245			_aMore than fit : _b brand extension authenticity / _cSusan Spiggle ... [et al.].
260			_cc2012.
300			_a49 : 6, page 967
440			_aJournal of Marketing Research
521			_aBSBA
650			_aAuthentic brand extension.
650			_aBrand authenticity.
650			_aBrand extension.
650			_aBrand extention fit.
650			_aBranding strategy.
942			_cSE
999			_c121078 _d121078