000			00573nam a2200193Ia 4500
008			140626s9999 xx 000 0 und d
100			_aTarasi, Crina..
245			_aBalancing risk and return in a customer portfolio / _cCrina Tarasi ... [et al.].
260			_cc2011.
300			_a75 : 3, page 1
440			_aJournal of Marketing
521			_aBSBA
650			_aCustomer portfolio management.
650			_aFinancial portfolio theory.
650			_aMarket segmentation.
650			_aMarket-based assets.
650			_aReturn on marketing.
942			_cSE
999			_c121100 _d121100