| 000 | 00601nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 140626s9999 xx 000 0 und d | ||
| 100 | _aTarasi, Crina.. | ||
| 245 | 2 |
_aA comment on "balancing risk and return in a customer portfolio" / _b a reply / _cCrina Tarasi ... [et al.]. |
|
| 260 | _cc2011. | ||
| 300 | _a75 : 3, page 23 | ||
| 440 | _aJournal of Marketing | ||
| 521 | _aBSBA | ||
| 650 | _aCustomer portfolio management. | ||
| 650 | _aFinancial portfolio theory. | ||
| 650 | _aMarket segmentation. | ||
| 650 | _aMarket-based assets. | ||
| 650 | _aReturn on marketing. | ||
| 942 | _cSE | ||
| 999 |
_c121103 _d121103 |
||