| 000 | 00685nam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 005 | 20150112093426.0 | ||
| 008 | 100726s19uu xx 00 eng d | ||
| 020 | _a9780844235165 | ||
| 050 |
_aHF 5826.5 _b.K38 1995 |
||
| 082 |
_aAdSFr 659 _bK38 1995 |
||
| 100 |
_aKatz, Helen _9779 |
||
| 245 |
_aThe media handbook / _cHelen Katz |
||
| 260 |
_aLincolnwood, Illinois : _bNTC Business Books, NTC Publishing Group, _c1995. |
||
| 300 |
_a163 pages : _bill, : _c24 cm. |
||
| 500 | _aIncludes bibliographical references. | ||
| 650 |
_aAdvertising media planning _9759 |
||
| 650 |
_aMass media and business _9780 |
||
| 650 |
_aMarketing Channels _9781 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c14201 _d14201 |
||