| 000 | 01085cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12651335 | ||
| 003 | PILC | ||
| 005 | 20150112093426.0 | ||
| 008 | 020122s2003 ohua b 001 0 eng | ||
| 010 | _a 2002019662 | ||
| 020 | _a9780324311327 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5821 _b.Og35 2006 |
| 082 | 0 | 0 |
_aAdSF 659.121 _bOg9 2006 |
| 100 | 1 |
_aO'Guinn, Thomas C. _91025 |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2006. |
||
| 300 |
_a780 pages : _bcolored illustration ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising. _9734 |
|
| 650 | 0 |
_aAdvertising media planning. _9759 |
|
| 700 | 1 |
_aAllen, Chris T. _91026 |
|
| 700 | 1 |
_aSemenik, Richard J. _91027 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
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