000 02403pam a22003494a 4500
001 4141696
003 PILC
005 20150820083016.0
008 010104s2002 njua b 001 0 eng
010 _a 2001016317
015 _aGBA1-59337
020 _a0130332712
020 _a0130607339
020 _a9780130615060
035 _a(OCoLC)ocm45700401
035 _a(NNC)4141696
040 _aDLC
_cDLC
_dC#P
_dUKM
_dOrLoB-B
042 _apcc
050 0 0 _aHF 1009.5
_b.K26 2002
082 0 0 _aMkSF 658.848
_bK24 2004
100 1 _aKeegan, Warren J.
_916351
245 1 0 _aGlobal marketing management /
_cWarren J. Keegan.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_c2002.
300 _axxv, 617 pages :
_billustration ;
_c27 cm.
500 _aIncludes bibliographical references and index.
505 0 0 _gPt. I.
_tIntroduction and Overview --
_gCh. 1.
_tIntroduction to Global Marketing --
_gPt. II.
_tThe Global Marketing Environment --
_gCh. 2.
_tThe Global Economic Environment --
_gCh. 3.
_tSocial and Cultural Environment --
_gCh. 4.
_tThe Political, Legal, and Regulatory Environments of Global Marketing --
_gPt. III.
_tAnalyzing and Targeting Global Market Opportunities --
_gCh. 5.
_tGlobal Customers --
_gCh. 6.
_tGlobal Marketing Information Systems and Research --
_gCh. 7.
_tSegmentation, Targeting, and Positioning --
_gPt. IV.
_tGlobal Marketing Strategy --
_gCh. 8.
_tEntry and Expansion Strategies: Marketing and Sourcing --
_gCh. 9.
_tCooperative Strategies and Global Strategic Partnerships --
_gCh. 10.
_tCompetitive Analysis and Strategy --
_gPt. V.
_tCreating Global Marketing Programs --
_gCh. 11.
_tProduct Decisions --
_gCh. 12.
_tPricing Decisions --
_gCh. 13.
_tGlobal Marketing Channels and Physical Distribution --
_gCh. 14.
_tGlobal Advertising --
_gCh. 15.
_tGlobal Promotion: Public Relations, Personal Selling, Sales Promotion, Direct Marketing, Trade Shows, and Sponsorship --
_gCh. 16.
_tGlobal e.marketing --
_gPt. VI.
_tManaging the Global Marketing Program --
_gCh. 17.
_tLeading, Organizing, and Monitoring the Global Marketing Effort --
_gCh. 18.
_tThe Future of Global Marketing.
_gApp.
_tGlobal Income and Population 2000 and Projections to 2010 and 2020.
650 0 _aExport marketing
_xManagement.
_916355
650 0 _aExport marketing
_xManagement
_vCase studies.
_916356
700 1 _aGreen, Mark C.
_916357
900 _bTOC
942 _2lcc
_cBK
999 _c14586
_d14586