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_aHF 5821 _b.Ar681 2005 |
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_aG 659 _bA265 2005 |
| 100 | 1 |
_aArens, William F. _9802 |
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| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2005. |
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| 300 |
_a617, [62] pages : _bill. (some col.) ; _c29 cm. _e1 CD-ROM (4 3/4 in.) |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _916444 |
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| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _9734 |
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