| 000 | 01093cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 49860010 | ||
| 003 | PILC | ||
| 005 | 20150112093444.0 | ||
| 008 | 020520s2003 ohua b 001 0 eng | ||
| 010 | _a2002071957 | ||
| 020 | _a0030352711 | ||
| 040 |
_aDLC _cDLC _dLVB _dHNK |
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| 042 | _apcc | ||
| 049 | _aHNKA | ||
| 050 | 0 | 0 |
_aHF 5415.123 _b.Sh54 2003 |
| 082 | 0 | 0 |
_aG 658.8221 _bS6 2003 |
| 100 | 1 |
_aShimp, Terence A. _921733 |
|
| 245 | 1 | 0 |
_aAdvertising, promotion : _cTerence A. Shimp. _b& supplemental aspects of integrated marketing communications / |
| 246 | 3 | _aAdvertising, promotion, and supplemental aspects of integrated marketing communications. | |
| 250 | _a6th ed. | ||
| 260 |
_aMason, Ohio : _bThomson South-Western, _c2003. |
||
| 300 |
_a650 pages : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _916435 |
|
| 650 | 0 |
_aSales promotion. _94234 |
|
| 650 | 0 |
_aAdvertising. _9734 |
|
| 650 | 0 |
_aDirect marketing. _921734 |
|
| 910 | _ayuk | ||
| 942 |
_2lcc _cBK |
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| 948 | _a.b8061968 | ||
| 999 |
_c14862 _d14862 |
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