| 000 | 01455cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 13812899 | ||
| 003 | OSt | ||
| 005 | 20140310182640.0 | ||
| 008 | 041213s2006 mauab b 001 0 eng | ||
| 010 | _a 2004065642 | ||
| 020 | _a0071244964 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.32 _b.Z48 2006 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml ... [et,al.] |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_a708 p. : _bill., map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 521 | _aBSBA | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _kFOR |
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| 999 |
_c14986 _d14986 |
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