| 000 | 00714nam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 005 | 20150112093448.0 | ||
| 008 | 100720s19uu xx 00 eng d | ||
| 020 | _a0324113803 | ||
| 050 |
_aHF 5821 _b.O34 2006 |
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| 100 |
_aO'Guinn, Thomas C. _91025 |
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| 245 |
_aAdvertising & integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
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| 250 | _a4th ed. | ||
| 260 |
_bSouth-Western, Thomson Learning, _xyz2006. _aMason, Ohio : |
||
| 300 |
_a780 pages : _bcolored illustration ; _c27 cm. |
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| 650 |
_aAdvertising _9734 |
||
| 650 |
_aAdvertising media planning _9759 |
||
| 700 |
_aAllen, Chris T. _91026 |
||
| 700 |
_aSemenik, Richard J. _91027 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c14995 _d14995 |
||