000 01221cam a2200361 a 4500
001 1145207
003 OSt
005 20140310182722.0
008 950919s1996 nyuaf b 000 0 eng
010 _a 95042915
020 _a0684802694
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF 5386
_b.Ar735 1996
082 0 0 _aM 650.1
_bAr5 1996
100 1 _aArmstrong, Derek,
_d1959-
245 1 4 _aThe persona principle :
_bhow to succeed in business with image-marketing /
_cArmstrong, Derek Lee
260 _aNew York :
_bSimon & Schuster,
_cc1996.
300 _a240 p., [16] p. of plates :
_bill. (some col.) ;
_c25 cm.
504 _aIncludes bibliographical references (p. 236-240).
521 _acollege students
526 _c1210L -1700L
541 _j1
562 _eFor circulation. 1 copy available in the collection
650 0 _aSuccess in business.
650 0 _aCorporate image.
650 0 _aAdvertising.
650 0 _aMarketing
_xManagement.
650 0 _aSales promotion.
700 1 _aYu, Kam Wai.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
_kM
999 _c15348
_d15348