| 000 | 01144cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 15915763 | ||
| 003 | OSt | ||
| 005 | 20140310182742.0 | ||
| 008 | 090921s2010 nyua b 001 0 eng | ||
| 010 | _a 2009039009 | ||
| 020 | _a9780071081078 (alk. paper) | ||
| 020 | _a0071081070 (alk. paper) | ||
| 035 | _a(OCoLC)ocn320803664 | ||
| 040 |
_aDLC _cDLC _dYDX _dCDX _dDLC |
||
| 050 | 0 | 0 |
_aHF 5415.3 _b.P468 2010 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior & marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 246 | 3 | _aConsumer behavior and marketing strategy | |
| 250 | _a9th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _c2010. |
||
| 300 |
_a554 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 521 | _aBSBA | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c15579 _d15579 |
||