| 000 | 00689nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183254.0 | ||
| 008 | 041021s19uu xx 00 eng d | ||
| 020 | _a0761925996 | ||
| 050 |
_aHF 5814 _b.Us78 2002 |
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| 245 |
_aUsing qualitative research in advertising : _bstrategies, techniques, and application. |
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| 260 |
_aCalifornia : _bSage Pub. Inc, _c2002. |
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| 300 |
_a138 p. : _bill. ; _c24 cm. |
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| 521 | _aEDU | ||
| 650 |
_aAdvertsing _xResearch. |
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| 650 |
_aMarket research _xMethodology. |
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| 700 | _aAuthors: Morrison, Margaret | ||
| 700 | _aHaley, Erci | ||
| 700 | _aSheehan, Kim Bartel | ||
| 700 | _aTaylor, Ronald | ||
| 942 |
_cBK _2lcc _kFOR |
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| 999 |
_c20828 _d20828 |
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