000 00526nam a2200193 a 4500
005 20140310183339.0
008 061120s19uu xx 00 eng d
020 _a9780240807539
050 _aHD 69
_b.M478 2005
100 _aMcDowell, Walter
245 _aBranding TV principles and practices /
_cWalter McDowell.
260 _aU.S.A :
_bFocal Press,
_c2005.
300 _a158 p. :
_c26 cm.
521 _aMC
650 _aTelevision
_xproduction.
700 _aBatten, Alan
942 _cBK
_2lcc
_kFOR
999 _c21760
_d21760