000			00936nam a2200217 a 4500
005			20140310183401.0
008			121112s19uu xx 00 eng d
020			_a9780071318266
050			_aP 90 _b.D59 2013
100			_aDominick, Joseph R.
245			_aThe dynamics of mass communication : _bmedia in transition / _cJoseph R. Dominick.
250			_a12th ed.
260			_aNew York, NY : _bMcGraw Hill, _c2013.
300			_axxi, 470 p. : _bill. ; _c27 cm.
500			_aIncludes index
520			_aOffering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world
521			_aMC
650			_aMass media
942			_cBK _2lcc _kFOR
999			_c22307 _d22307