000			01847nam a2200229 a 4500
005			20140310183407.0
008			121018s19uu xx 00 eng d
020			_a9780230612433
050			_aHB 74.5 _b.H36 2009
100			_aHaring, Norbert
245			_aEconomics 2.0 : _bwhat the best minds in economics can teach you about business and life / _cNorbert Haring and Olaf Storbeck ; [translated into English by Jutta Scherer].
250			_a1st ed
260			_aNew York ; Basingstoke : _bPalgrave Macmillan, _c2009.
300			_axvi, 240 p. : _c22 cm.
500			_aOriginal title: Okonomie 2.0.
520			_aEconomists can help shape monetary policy, global policy and even how much you pay for a new pair of shoes. For example, do you know who benefits the most from globalization? How do fitness studios and providers of Internet access earn most of their money?: from the laziness and irrationality of their customers. This book features contributions from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, Daniel Gros, and George Lowenstein. It also includes chapters on: Financial Markets: Are They Completely Efficient or Totally Nuts (rational vs. emotional), and The Art of Selling: How marketers use consumer decision making data to sell us products we don't need. This text makes an impressive case for the argument that economics is not a dry science and that economics principles impact much of our day to day life. Completely without formulas and theoretical ballast, the authors present current findings of prominent economists and expand the economic knowledge of their readers. They manage to make complex relationships clear.
521			_aBSBA
650			_aEconomics _xPsychological aspects
700			_aStorbeck, Olaf
942			_cBK _2lcc _kFOR
999			_c22425 _d22425