| 000 | 00672nam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183430.0 | ||
| 008 | 080107s19uu xx 00 eng d | ||
| 020 | _a9780071101097 | ||
| 050 |
_aHF 5415.13 _b.M352324 2008 |
||
| 100 | _aMullins, John W. | ||
| 245 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins |
||
| 250 | _a6th ed. | ||
| 260 |
_aMarketing management : _ba strategic decision-making approach, _c2008. |
||
| 300 |
_a533 p. : _bill. col. ; _c24 cm. |
||
| 521 | _aBSBA | ||
| 650 |
_aMarketing _xManagement. |
||
| 700 | _aWalker, Orville C. | ||
| 700 | _aBoyd, Harper W. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c22727 _d22727 |
||