000			00736nam a2200253 a 4500
005			20140310183443.0
008			080919s19uu xx 00 eng d
020			_a2005031114
050			_aHF 5415.2 _b.M35543 2006
100			_aFarris, Paul W.
245			_aMarketing metrics : _b50+ metrics every executive should master. /
260			_aNew Jersey : _bPearson Education Ltd, _c2006.
300			_a359 p. : _bill. ; _c26 cm.
521			_aBSBA
650			_aMarketing.
650			_aMarketing research.
650			_aMarketing _xMathematical models.
650			_aFarris, Paul.
700			_aBendle, Neil T.
700			_aPfeifer, Phillip E.
700			_aReibstein, David J.
942			_cBK _2lcc _kFOR
999			_c23193 _d23193