000			00755nam a2200241 a 4500
003			SISC
005			20170224105037.0
008			120825s19uu xx 00 eng d
020			_a9780071318174
050			_aHF 5415.33.U6 _b.H38 2013
100			_aHawkins, Del I.
245			_aConsumer behavior : _bbuilding marketing strategy /
250			_a12th edition.
260			_aNew York : _bMcGraw Hill Irwin, _c2013.
300			_axxvii, 772 pages : _billustrations ; _c27 cm.
500			_aIncludes index.
650			_aCONSUMER BEHAVIOR _xUnited States.
650			_aMarket surveys _xUnited States.
650			_aConsumer behavior _xUnited States. _xCase studies.
700			_aMothersbaugh, david L.
942			_cBK _2lcc _kFOR
999			_c25255 _d25255