| 000 | 00713nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183616.0 | ||
| 008 | 120903s19uu xx 00 eng d | ||
| 020 | _a9780071220606 | ||
| 050 |
_aHF 5821 _b.Ar74 2011 |
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| 100 | _aArens, William | ||
| 245 |
_aContemporary advertising : _band integrated marketing communications / _cWilliam Arens, Michael F. Weigold, Christian Arens. |
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| 250 | _a13th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _c2011. |
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| 300 |
_axl, 774 p. : _bcol. ill. ; _c27 cm. |
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| 521 | _aBSBA | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing communication | ||
| 700 | _aWeigold, Michael F. | ||
| 700 | _aArens, Christian | ||
| 942 |
_cBK _2lcc _kFOR |
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| 999 |
_c25319 _d25319 |
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