| 000 | 00746nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20140310183622.0 | ||
| 008 | 121030s19uu xx 00 eng d | ||
| 020 | _a9781133191018 | ||
| 050 |
_aHF 5415.2 _b.F37 2013 |
||
| 100 | _aFeinberg, Fred M. | ||
| 245 |
_aModern marketing research : _bconcepts, methods, and cases / _cFred M. Feinberg, Thomas C. Kinnear, James R. Taylor. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aMason, OH : _bCengage Learning, _c2013. |
||
| 300 |
_axxvi, 689 p. : _bcol. ill. ; _c27 cm. |
||
| 500 | _aIncludes index. | ||
| 521 | _aBSBA | ||
| 650 | _aMarketing research | ||
| 650 |
_aMarketing _xManagement |
||
| 700 | _aKinnear, Thomas C. | ||
| 700 | _aTaylor, James R. | ||
| 942 |
_cBK _2lcc _kFOR |
||
| 999 |
_c25409 _d25409 |
||