000			00795nam a22002297a 4500
005			20140313100408.0
008			131221b xxu||||| |||| 00| 0 eng d
020			_a9780071317023
050			_aHF 5415  _b.P455 2012
100			_aPerreault, William D.
245			_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250			_a13th ed.
260			_aNew York, NY : _bMcGraw-Hill/Irwin, _c2012.
300			_axl, 640, 32, 10 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
521			_aBSBA
650			_aMarketing.
700			_aCannon, Joseph P. _eauthor.
700			_aMcCarthy, Jerome E. _eauthor.
942			_2lcc _cBK _kFOR
999			_c25898 _d25898