000			01105nam a22002177a 4500
005			20140903173811.0
008			140903b xxu||||| |||| 00| 0 eng d
050			_aHD 69.S8 _b.R646 2010
100			_aRogers, David L.
245			_aThe network is your customer : _bfive strategies to thrive in a digital world / _cDavid L. Rogers.
260			_aNew Haven, Conn. ; London : _bYale University Press, _cc2013.
300			_axx, 312 pages ; _billustrations ; _c23 cm.
504			_aIncludes bibliographical references and index.
520			_aWhether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
650			_aBusiness networks.
650			_aSocial networks.
650			_aDigital media _xSocial aspects.
650			_aDigital media _xEconomic aspects
650			_aStrategic planning
942			_2lcc _cBK _kFOR
999			_c275409 _d275409