| 000 | 00549nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140925s9999 xx 000 0 und d | ||
| 020 | _a1326-4443 | ||
| 245 |
_aConsumer evaluation of brand extension : _bempirical generalization and comparative analysis / _h[electronic resource] |
||
| 260 |
_bJohn Dawes, _cc2009. |
||
| 516 | _aElectronic text | ||
| 650 | _aJournal. | ||
| 650 | _aMarketing Management. | ||
| 830 | _aJohn Dawes | ||
| 856 | _uhttp://www.empgens.com/ArticlesHome/Articles.html | ||
| 942 | _cEJ | ||
| 999 |
_c275839 _d275839 |
||