000			01558cam a2200301 i 4500
001			17433195
005			20141111140427.0
008			120816t2014 caua b 001 0 eng
010			_a 2012031250
020			_a9781412997614 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF 5415 _b.B455697 2014
082	0	0	_a658.8/7
100	1		_aBlakeman, Robyn, _d1958-
245	1	0	_aNontraditional media in marketing and advertising / _cRobyn Blakeman, University of Tennessee at Knoxville.
260			_aLos Angeles : _bSAGE, _cc2014.
300			_avii, 255 pages : _billustrations ; _c23 cm
504			_aIncludes bibliographical references and index.
505	0		_aDefining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
521			_aMedia Arts
650		0	_aMarketing.
650		0	_aAdvertising.
650		0	_aAlternative mass media.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _kFOR
999			_c276785 _d276785