| 000 | 00812nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | SSB064117 | ||
| 003 | PILC | ||
| 005 | 20150805122404.0 | ||
| 008 | |||
| 020 | _a9780170236027 (pbk.) | ||
| 050 |
_aHF 5415.2 _b.Z64 2014 |
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| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aMarketing research / _cWilliam G. Zikmund [and four others]. |
| 250 | _a3 Asia-Pacific edition. | ||
| 260 |
_aAustralia : _bCengage Learning, _c2014. |
||
| 300 |
_axxiv, 624 pages : _c26 cm. _bcolor illustrations ; |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing research. | ||
| 700 | _aZikmund, William. | ||
| 700 | _aD'Alessandro, Steve. | ||
| 700 | _aWinzar, Hume. | ||
| 700 | _aLowe, Ben. | ||
| 700 | _aBabin, Barry. | ||
| 942 |
_2lcc _cBK _kFOR |
||
| 999 |
_c288329 _d288329 |
||