000 00717nam a2200253Ia 4500
008 160303s9999 xx 000 0 und d
020 _a007-124438-7
050 _aMAIN HF 5415
050 _b.D89 2006
100 _aDwyer, F. Robert
245 _aBusiness marketing :
245 _bconnecting strategy, relationships, and learning /
245 _cF. Robert Dwyer, John F. Tanner, Jr.
250 _a3rd Edition
260 _aNew York :
260 _bMcGraw-Hill.
260 _c2006
300 _a683 pages :
300 _billustrations ;
300 _c26 cm.
440 _aMcGraw-Hill/Irwin series in marketing.
500 _aIncludes bibliographical references and index.
650 _aMarketing.
999 _c291087
_d291087