| 000 | 00930cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 16543039 | ||
| 003 | SISC | ||
| 005 | 20170228094251.0 | ||
| 008 | 101118s2011 nyu b 001 0 eng | ||
| 010 | _a 2010047468 | ||
| 020 | _a9780071762557 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF 5415.1255 _b.P43 2011 |
| 082 | 0 | 0 | _a658.8/27 |
| 100 | 1 | _aPearson, Timothy R. | |
| 245 | 1 | 4 |
_aThe old rules of marketing are dead : _bthe 6 new rules for reinventing your brand & reigniting your business / _cTimothy R. Pearson. |
| 260 |
_aNew York : _bMcGraw-Hill, _c2011. |
||
| 300 |
_axi, 240 pages ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aCustomer relations. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c298071 _d298071 |
||