000 00528nam a2200133Ia 4500
008 160809s9999 xx 000 0 und d
100 _aAylesworth-Spink, Shelley.
245 _aProtecting the Herd: An Analysis of Public Relations Responses to the 2015 Measles Outbreak Originating at Disneyland and Disney California Adventure Park
245 _cShelley Aylesworth-Spink.
260 _bCase Studies in Strategic Communication
260 _c2016
650 _xCOMMUNICATION
856 _uhttp://cssc.uscannenberg.org/cases/v5/
999 _c299998
_d299998