| 000 | 00437nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 170221s9999 xx 000 0 und d | ||
| 245 | 4 | _aThe Effects of Product Fit and Brand Fit on Memory Retention for Brand Alliances: When Less is More | |
| 260 | _bInternational Journal of Management and Marketing Reseach | ||
| 260 | _c2016 | ||
| 300 | _a9 : 1 | ||
| 650 | _xMarketing. | ||
| 856 | _uhttp://www.theibfr.com/ARCHIVE/IJMMR-V9N1-2016.pdf | ||
| 999 |
_c308527 _d308527 |
||