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100 _aNoor Raihan Ab Hamid
245 _aSocial media: an emerging dimension of marketing communication
245 _cNoor Raihan Ab Hamid, Universiti Tun Abdull Razak; Romiza Md Akhir, UNITAR International University; Aw Yoke Cheng, Asia Pacific University.
260 _bJournal of Management and Marketing Research
260 _c2012
650 _xBusiness
856 _uhttp://www.aabri.com/manuscripts/121420.pdf
999 _c309726
_d309726