| 000 | 00487nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 170221s9999 xx 000 0 und d | ||
| 100 | _aYanqing Jiang | ||
| 245 | _aConsumer Reaction and the Effectiveness of Celebrity Endorsed Advertising: A Survey-Based Econometric Analysis | ||
| 245 | _cYanqing Jiang, Lin Fang | ||
| 260 | _bStudies in Media and Communication | ||
| 650 | _xCommunication | ||
| 650 | _xMedia Arts | ||
| 856 | _uhttp://redfame.com/journal/index.php/smc/issue/view/55 | ||
| 999 |
_c312856 _d312856 |
||