000 00415nam a2200145Ia 4500
008 170224s9999 xx 000 0 und d
100 _aApoorv Khare
245 _aKafkaesque institutions at the base of the pyramid
245 _cApoorv Khare & Rohit Varman
260 _bJournal of Marketing Management
260 _c2016
300 _a32:17-18,Pages: 1619-1646
500 _aDecember
650 _xMarketing.
999 _c315958
_d315958