000 00345nam a2200121Ia 4500
008 170224s9999 xx 000 0 und d
245 _aUnderstanding the Effects of Plural Marketing Structures on Alliance Performance
260 _bJournal of Marketing Research
260 _c2016
300 _a53:4
500 _aAugust
650 _xMarketing.
999 _c316027
_d316027