| 000 | 00424nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 170224s9999 xx 000 0 und d | ||
| 245 | _aWe show that being proactive and encouraging customers to switch to cost-minimizing plans can, surprisingly, increase rather than decrease customer churn. | ||
| 260 | _bJournal of Marketing Research | ||
| 260 | _c2016 | ||
| 300 | _a53:1 | ||
| 500 | _aFebruary | ||
| 650 | _xMarketing. | ||
| 999 |
_c316042 _d316042 |
||