000			00350nam a2200121Ia 4500
008			170224s9999 xx 000 0 und d
245			_aMeasuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry
260			_bJournal of Marketing Research
260			_c2016
300			_aLIII:
500			_aDecember
650			_xMarketing.
999			_c316071 _d316071