000 00370nam a2200121Ia 4500
008 171205s9999 xx 000 0 und d
020 _a9780072947038
100 _aPerreault, William D.
245 _cWilliam D. Perreault, E. Jerome McCarthy
_aBasic Marketing A Global-Managerial Approach
250 _a15 ed.
260 _bMcGraw-Hill/Irwin
_c2005
300 _a792 pages
999 _c347376
_d347376