| 000 | 00454nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 171207s9999 xx 000 0 und d | ||
| 100 | _aBae, Mikyeung | ||
| 245 | _aMatching cause-related marketing campaign to culture | ||
| 245 | _cMikyeung Bae | ||
| 260 | _c2017 | ||
| 300 | _apages 415-432, August 2017 | ||
| 440 |
_aAsian Journa of Communication _v27:4 |
||
| 650 | _aCause-related marketing, high-context culture, low-context culture, type of appeal | ||
| 999 |
_c347538 _d347538 |
||