| 000 | 00609nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 171207s9999 xx 000 0 und d | ||
| 100 | _aMuralidharan, Sidharth | ||
| 245 | _aAre we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A. | ||
| 245 | _cSidharth Muralidharan, Carrie La Ferle & Yongjun Sung | ||
| 260 | _c2017 | ||
| 300 | _apages 396-414, August 2017 | ||
| 440 |
_aAsian Journa of Communication _v27:4 |
||
| 650 | _aGreen advertising, culture, individualism-collectivism, ad novelty, environment, India | ||
| 999 |
_c347571 _d347571 |
||