| 000 | 00625nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 171212s9999 xx 000 0 und d | ||
| 020 | _a9780833033413 | ||
| 100 | _aDertouzos, James N.;Garber, Steven | ||
| 245 |
_cDertouzos, James N.;Garber, Steven _aIs Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s |
||
| 260 |
_bRAND Corporation _c2003 |
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| 650 | _aManagement & Organizational Behavior | ||
| 650 | _aUnited States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- Evaluation | ||
| 856 | _uwww.jstor.org/stable/10.7249/mr1591osd | ||
| 999 |
_c352249 _d352249 |
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