000 00655nam a2200241Ia 4500
008 180523s9999 xx 000 0 und d
020 _a981-244-896-9
050 _aMAIN HD 9980.5
050 _b.L68 2004
100 _aLovelock, Christopher.
245 0 _aServices marketing :
245 2 _ba managerial perspective /
245 0 _cChristopher Lovelock, Jochen Wirtz.
250 _a5th Edition
260 _aSingapore :
260 _bPearson Education South Asia,
260 _c2004
300 _a652 pages :
300 _billustrations ;
300 _c24 cm.
500 _aIncludes index.
650 _aService industries -- Marketing.
999 _c356984
_d356984