| 000 | 00655nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 180523s9999 xx 000 0 und d | ||
| 020 | _a981-244-896-9 | ||
| 050 | _aMAIN HD 9980.5 | ||
| 050 | _b.L68 2004 | ||
| 100 | _aLovelock, Christopher. | ||
| 245 | 0 | _aServices marketing : | |
| 245 | 2 | _ba managerial perspective / | |
| 245 | 0 | _cChristopher Lovelock, Jochen Wirtz. | |
| 250 | _a5th Edition | ||
| 260 | _aSingapore : | ||
| 260 | _bPearson Education South Asia, | ||
| 260 | _c2004 | ||
| 300 | _a652 pages : | ||
| 300 | _billustrations ; | ||
| 300 | _c24 cm. | ||
| 500 | _aIncludes index. | ||
| 650 | _aService industries -- Marketing. | ||
| 999 |
_c356984 _d356984 |
||