000			00592nam a2200217Ia 4500
008			180523s9999 xx 000 0 und d
020			_a978-4119-33-4
050			_aMAIN HF 5415.123
050			_b.P53 2002 c.1
100			_aPickton, David.
245		0	_aIntegrated marketing communications /
245		0	_cDavid Pickton, Amanda Broderick.
260			_aSingapore :
260			_bPearson Education South Asia,
260			_c2002
300			_a752 pages :
300			_billustrations ;
300			_c25 cm.
500			_aIncludes index.
650			_aCommunication in marketing.
999			_c357055 _d357055